There are two secrets to marketing success: Learn from the best people and keep experimenting. When you study the best practices of experts and then experiment with them to suit your business needs (ultimately creating your own best practices), you build brand awareness, attract potential customers, and grow your revenue.
5 best marketing resources you can learn from:
1. Marketing Examples
Marketing Examples is my favorite marketing newsletter. I’m not alone, though. Marketers from billion-dollar companies vow for it. In less than 3 years, Harry Dry, the founder, has scaled the newsletter from 0 to 110,000+ subscribers.
He shares marketing and copywriting tips to help you with your content, acquisition, social, conversion, landing page, and more. You’ll learn the marketing strategies—and how to apply them—of big/small brands, influencers, worldwide leaders, musicians, sports icons, and anyone from whom you can learn marketing.
2. Really Good Emails
Email is still the king!
a) 99% of email users check their email daily.
b) Companies get an ROI of $36 for every $1 spent.
With statistics like these, it’s no wonder why 81% of B2B marketers say their most used form of content marketing is email newsletters.
But, with great power comes great responsibility. Just because most of your users are email power users and email marketing has an enormous ROI, you can’t (and shouldn’t) spam your subscribers with unnecessary emails with inconsistent messaging. Else, you’ll lose them both as subscribers and customers.
How to then improve your email marketing? Take inspiration from Really Good Email’s collection of 9000+ emails from the world’s top companies. Learn what the best marketers do—from onboarding customers to persuading them to buy—to spice up their email conversion. You can then tweak the best practices to fit your company’s goals.
3. Facebook Ad Library
The Facebook Ad Library hosts a collection of all the ads currently running on Facebook and Instagram. You can view any ad to see the details (copy, design, and CTA). Start by filtering ads by category (fashion/retail/ e-commerce), brand name, country, and impressions.
By viewing the ads with killer creatives, you’ll know what works and what doesn’t, how to create an ad, what copy/visuals convert the most, and more. Use them as an inspiration for your own ad.
What if you hopped on a marketing trend right when it took off and not after everyone crowded? Think podcasts in 2010, Instagram Influencer marketing in 2015, or TikTok in 2019? You would have grown faster, increased your brand awareness and revenue, and solidified your leadership. But, of course, no one told you that these trends were picking up—so you didn’t experiment. Not anymore.
Trend hunter brings you global marketing trends—courtesy of its “global network of 290,194 Hunters, billions of views, AI, and a skilled team of Researchers and Futurists”—to help you “find new and unexpected ways to reach consumers.” It highlights “developments in interactive campaigning, advertising trends, and marketing stunts” so you can ride the megatrend from early on.
5. Design Inspiration
Design Inspiration is a catalog of great designs (web design, color, font, typography, logos, photography, art, and more) you can take inspiration from to design your website. You can save your favorite ones (to visit them later), view the best design collections (uploaded by the best designers), and follow people.
Check out these five marketing resources and let us know (here) what you think about them. Also, share your favorite marketing resources.